The word 'DITA' in white text on a black background.


OVER 30 YEARS OF HERITAGE

Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with products ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 30 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.

Table explaining the time and effort needed to create a single Dita frame, including experience, craftsmen, months, steps, and materials.
Dita Sequoia
Dita FlighSeven
Dita Monolix

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

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Dita Alluvian